Privacy Policy & POPIA Compliance
1. Introduction
Serving Earth SA (“Serving Earth”, “we”, “us”, or “our”) is committed to protecting the privacy and personal information of all clients, suppliers, trainees, and website users. This Privacy Policy explains how we collect, use, store, and protect personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).
By using our website, services, or engaging with us in any manner, you agree to the processing of your personal information as set out in this policy.
2. Personal Information We Collect
We may collect and process the following personal information, where applicable:
Full name and surname
Company name and job title
Contact details (email address, telephone number, physical address)
Identification information where legally required
Training, assessment, or certification details
Technical or operational information related to water treatment services
Website usage information (IP address, browser type, pages visited)
Any information voluntarily provided via contact forms, email, or enquiries
3. How We Collect Personal Information
Personal information may be collected through:
Website contact or enquiry forms
Email, telephone, or written communication
Service agreements and business contracts
Training registrations and assessments
Site visits and operational engagements
Cookies and website analytics tools
4. Purpose of Processing Personal Information
Serving Earth SA processes personal information for legitimate business purposes, including but not limited to:
Responding to enquiries and providing quotations
Delivering water treatment services and solutions
Plant design, installation, operation, and monitoring
Training, assessments, and SETA-accredited activities
Regulatory and legal compliance
Client communication and support
Improving our services and website functionality
Personal information is processed only for the purpose for which it was collected, unless otherwise required or permitted by law.
5. Lawful Basis for Processing
Personal information is processed lawfully and fairly in terms of POPIA, based on one or more of the following:
Consent from the data subject
Performance of a contract
Compliance with a legal obligation
Legitimate business interests, provided such interests do not override the rights of the data subject
6. Sharing of Personal Information
Serving Earth SA does not sell personal information to third parties.
Personal information may be shared only when necessary and under strict confidentiality, including with:
Service providers or contractors assisting with service delivery
Training authorities or regulatory bodies (where required)
Legal or regulatory authorities when legally obligated
All third parties are required to maintain appropriate data protection standards.
7. Security of Personal Information
We implement reasonable technical and organisational safeguards to protect personal information against:
Unauthorised access
Loss or damage
Unlawful processing
Accidental disclosure
These measures include secure data storage, access controls, and internal confidentiality protocols.
8. Retention of Personal Information
Personal information is retained only for as long as necessary to fulfil the purpose for which it was collected, or as required by law, contractual obligations, or regulatory requirements.
Once no longer required, personal information is securely deleted or anonymised.
9. Rights of Data Subjects
In terms of POPIA, data subjects have the right to:
Access their personal information
Request correction or updating of information
Request deletion of personal information (subject to legal limitations)
Object to the processing of personal information
Withdraw consent, where applicable
Requests can be made in writing using the contact details below.
10. Cookies and Website Usage
Our website may use cookies or similar technologies to improve user experience and analyse website traffic. Users may disable cookies through their browser settings; however, this may affect website functionality.
11. Changes to This Privacy Policy
Serving Earth SA reserves the right to update this Privacy Policy from time to time to remain compliant with legal or operational requirements. Any changes will be published on this page.